Throughout this week we have been ideating and
researching material that would lead us to a point where we can see what we
want to achieve with this website.
Choosing the three words without it being to vague or literal was
tough.
It’s always fun making a mood board but then choosing 6
out of so many is tough yet good for a sense of direction. So far we are just gathering materials and
ideas from around the web and gain a better understanding of what we would like
to show through the website.
We originally went with the three words:
-Illuminate
-Discovery
-Experience
However they were too generic and vague. We needed to
find 3 specific words that can relate to the Lux Festival and also essentially be a guide for our style aesthetic. In
the end we came down with:
-Discovery
-Energy
-Captivate
After trying to find some images relating to the words,
we found that discovery did not fit well with Energy and Captivate. We wanted a
combination of words that can cover a range
of ideas yet still lead to a point of focus and give the user an essence of the
experience.
After deliberation, we finally settled on:
-Energy
-Captivate
-Memorable
After deliberation, we finally settled on:
-Energy
-Captivate
-Memorable
- Rebecca, Richie
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