4 Personas

-Cruise ship tourists

(Hand and Mabel from Miami)

-Big images (Attraction)
-Clarity with font in overall site
-Simplistic (Readability)
-Content less decorative, more informative
-Navigation bar and content are ranged from level of importance.
-Language barrier (Don't include NZ slang)
-When, where, what
-Hot spots?
-Balance between visual and content
-Aesthetic and usability
-Tourist would most likely find the Lux website from searching "things to do in Wellington" so they probably go to another website that informs them about Lux, leading them more to the gallery than the actual homepage.

Family
(Parents and kids)

-Tourist would most likely find the Lux website from searching "things to do in Wellington" so they probably go to another website that informs them about Lux, leading them more to the gallery than the actual homepage. 

-Colouring pages?

Artists

-Visuals: videos, images, overall look of the website

-Probably would be taken to the signup page or the gallery before the homepage. 

-Map: to checkout all the lights, and the details.
-Informative but brief
-Sophisticated?

Locals

-Think of it as a new experience, something new to do in Wellington.
-Most likely would like to share about the event through social media.

-Rebecca, Sarah, Richie

Further Website Research

How to "captivate" our audience. Show "energy" and create a "memorable" experience.

http://herbalbises.jp/index.html

I like how this website uses a simple mouse scroll-over to make the little butterflies move. It is a unique way to "captivate" the audience without over-doing it. Our demographics range from all ages so we have to keep it simple yet engaging. Simple things as small movement will keep the audience interested. For our own website, maybe we can incorporate Yayoi Kusama's element of small lights. Having a main image that is already lit up by many lights, but having mini lights that dances and moves around the image when we hover our mouse over the image. The dancing light movements can also relate to the energy of the environment while also making it a memorable experience as it is quite unique. There is also a generous amount of white space which allows the viewer to breathe.

http://www.smartcookie-design.co.uk

I like how this parallax website has a smooth transition. I find that a lot of parallax website tends to be quite slow and laggy which makes it frustrating for the viewer. This parallax is more toned down, with no images popping up or crazy images that floats around the whole page. We should take this into consideration: how much content we are putting on the page and maintaining a smooth transition for easy navigation. I also enjoy the interaction that we first have when we come in contact with the website. It is also great that they used colour dividers as a finding system.

Some things to think about when we are drawing our wireframes.

-Rebecca

Brain Storm (Target Audience & Site Map)

Audience / 4 Personas 

Narrowing down our demographics to 4 groups so it won't be so broad when we start thinking about our theme. We decided that the prominent target audience are:
-Wellingtonians
-Family e.g. grandparents, kids, parents.
-Tourists / International
-Students (People that are generally interested in the artwork and the functionality of the lights)

We started listing things that our 4 personas would want to see on our website.
This will be a starting point to help design our sitemap.

Audience 4 personas:
Locals - e.g. Business men, town people. (Potential hot spots)
Family - e.g. 5-12+ year olds, parents. (Entertainment to keep the kids busy/engaged)
Tourist - e.g. Cruise ship (Map for directions)
Students - e.g. Artists (Price range? Photos, interesting information that may start helping them think about getting involved in the next festival)

Site Map

Brainstormed about what we wanted to show in our homepage. This could be a guiding tool for designing our sitemap. 

(Navigation Bar)

-About 

-Gallery - Past work & artist information

-Map

-Contact

-Social

-Search bar

(Initial Image)

-Count down plugin (Include date)

-Logo (top left corner)

-Introduction

-Sponsor

-Social Media e.g. Twitter, Facebook, Instagram, Email

-Images

-Map

-Sign up button

Wireframes

-Rebecca, Sarah

-Rebecca

LUX Brand Analysis

The LUX brand logo uses pastel colours which contrast well with the dark background.  It does have that handwritten light feel yet it could still pull off as a font.

-Richie

Website Analysis

http://www.mountainview.be/fr/

Mountain View

-Simple parallax website. Many parallax websites has too many things going on which makes it hard to navigate around. But Mountainview uses it in consideration.

-Information is evenly distributed with a restricted colour palette to prevent chaos.

-Overall Header & Body text is readable.

-Even though the sponsor images are big they are toned back with an overlay.

-Including a video pluggin on the front page is quite interesting. Can consider this for our own website? How can we make it more interactive?

-Navigation would had been easier if the website was in English. (French website)

-The images aren't completely fixed in position and appear as you scroll down and discover new information. I think this makes the experience of the site more interesting.

-There is also interesting use of colour to separate each section of information. I think this works well to guide the reader into different pieces of information.

-There are also visual cues at the start before you scroll down, to make sure the reader doesn't miss the information on the page.

-The logo and navigation bar remains in a fixed position as you scroll down and when you move across to different pages.

-There is a site map at the bottom of the page aswell.

-The social media buttons are in the footer along with contact information. Works well for people who would be interested in contacting them after reading the information without having to click to a different page.

These key-pointers will be a helpful guide when we start planning initial thumbnails.

-Rebecca, Sarah

Colour Research

Palettes

These are some palettes taken from adobe kuler to see what would work together. We don't want our website to get too hectic with the amount of colours, so it would be limited down. If we do decide to have a reversed background then something else rather than black would be better. We would have to take into account the clarity and readability of the website. To get that captivating sense I have also taken into account a fluro colour palette that could be incorporated in a subtle way. 


Colour Psychology Research

Blue: Security, Trust Worthy, Stability, Loyalty, Wisdom, Confidence, Trust, Friendliness, Preservation, Courage, Science.

Green: Wealth, Money, Calming, Trees, Ambition, Endurance, Healing, Calm, Generosity, Natural, Completion, and Protection.

Red: Energy, Power, Vigor, Leadership, Courage, Passion, Activity, Joy.

Yellow: Optimism, Childish, Freshness, Law, Education, Arrogance.

Pink: Romantic, Feminine, Love, Beauty.

Orange: Cheerful, Passion, Pleasure, Enthusiasm, Fascination, Creativity, Fun.

Black: Powerful, Mysterious, Elegance, Sophistication, Functionality.

-http://www.blackbeardesign.com/understanding-color-the-meaning-of-color/

-Richie

Website Research - Richie

Authentic
Elements I found authentic:

-The fact that it promises quality yet affordable produce shows through the layout and colour palette. Since this website is primarily operated by a family business, they would rely more on how their customer service is which is an essence I got out of this website. 

-There was always a tab on the side for any enquiries which makes me feel as if they do care about what the customer's feedback is. 

www.jinas.co.nz

- Richie

Website Research - Rebecca

Authentic 

Whittakers

Elements of authenticity

- The product is integrated into the website. This shows us that the website is really focusing on their product and not on other things that are unrelated. e.g. Main competitor Cadbury resort to gorillas or twitchy brows that don't really convey any positive product attributes. Whittakers continues to build on their campaign line “good honest chocolate” and also paying attention to the other P's - product, price and place.

-Whittakers also played around with their website to create a similar experience of eating the chocolate. They incorporated their chocolate bar into the navigation bar and also taking real recording of people breaking the pieces of chocolate and created the familiar sound when you hover your mouse over the buttons. 

-The background also has similar texture and colour to the back of the Whittakers chocolate bar. It's as if the audience is physically looking at the product itself and reading the packaging. They also included images of the beans they used to make their chocolate. 

Layout

Elements that I like

-Prominent image of the product. The audience can immediately grasp what the website is about. 

-Continuing with the retro-theme on their website, which Havana is quite known for and is often seen on their packaging and store. 

-Interactive Website e.g. Plugins of a map. The audience can interact with the website and can see where their coffee beans are from and learn some fun facts. 

-Easy navigation as the website composition is quite simple. Consideration of grids.

-Rebecca

Website Research - Sarah

Authentic

Hershey's Chocolate

Elements of Authenticity

-Recipes, Crafts on site

-History of where and who made it

-Ads just feature ingredients in chocolate and people eating it.

Layout

Elements I like:

-Simple and pops of colour (4 different colours for the shapes)

-Text is easy to read although the images are placed in a centered grid there still some Asymmetry to the way they layout out the blocks which makes it interesting.

Looking at the VIVD light festival site:

Elements I like:

- The front page has a large nice colourful picture which draws the user in

-When you scroll down there are light-like patterns which flow down the page which also helps to guide your eyes down the page.

-There is a social media section where you can read all the tweets from people.

-There is contrast with the bright colours against the white. However, it is sometimes harder for people to read white font on a dark colour than just black on white. I think it would be a challenge to have a white site but not make it look boring as darker colours seem to add more depth.

Brainstorm on lux and lux notes

Brainstorm

lux notes1

lux notes 2

-Sarah

Lux Research

Wellington LUX Intro

Wellington LUX is a free public light festival that turns Wellington’s waterfront and laneways into a captivating celebration of light, art, technology and design. LUX, in partnership with Massey University and Wellington City Council creates a winter festival for Wellington.

In 2014 the festival showcased a fantastical array of light sculptures that wound their way through an urban light trail within the city’s laneways and then spilt out into a promenade of light installations along the waterfront. These were accompanied by artist talks from national and international artists, designers, and researchers; pop up exhibitions and installations; and fun free activities.

http://lux.org.nz

Experience

"[People have] come in and seen them and said 'wow' - and that was when they weren't even lit up. It's a way to see the city in a different light."

"It was thinking about who's going to be there at the gardens and what sort of quality of experience you want them to have, and working out from there."

Ms Laine said the festival aimed to get people out in the middle of winter.

''In New Zealand particularly, there are no holidays in winter. People tend to hide out in their homes and wait it out.''

The summit is bringing people together from around the world to look at ways to solve environmental problems using technology.

Bennewith says the project is about invigorating and enlivening the city, encouraging people to look at places in a different way.

Among the illuminated works will be Digital Wattle, created by Auckland's Fresh Concept. It is a forest of blinking, glimmering balls of light mimicking the blooms of the wattle tree.

The installations were experiments with ways of presenting interactive digital art without a computer screen controlled by a mouse or keyboard. They projected images onto materials so thin they appeared to float in space.

Founded

Chris Bennewith brought Lux to Wellington in 2011, after it was founded in Oslo

ABOUT THIS PROJECT

Their goal is for LUX to be an iconic annual event for Wellington city. It has the potential to create a vibrant community based experience that will brighten up the winter nights, and at a large enough scale could be of significant economic benefit to the region. The Vivid Light Festival in Sydney is an example of what can be achieved.

LUX is a leading edge light festival, now into its third year, growing in scale to rival some of the most significant light festivals in the world, including the renowned Nuit Blanche, Berlin’s Festival of Light and Vivid Sydney. It is a celebration of light in the darkness of mid winter.

LUX Festival in New Zealand and its Benefits

New Zealand needs to be responding to the increasing role of technology in our modern world. LUX will help Wellington to achieve global recognition as a creative digital city with highly visible installations and a cutting edge international symposium. It will also provide greater access to new technology and new media arts for children, young people and the general public. Children and adults will also be exposed to contemporary work previously unavailable in New Zealand, including inspiring interactive works and events. LUX is a leading edge light festival, now into its third year, growing in scale to rival some of the most significant light festivals in the world, including the renowned Nuit Blanche, Berlin’s Festival of Light and Vivid Sydney. Revolving around the celebration of Matariki, LUX embraces the distinct identity of Aotearoa, expanding Maori astronomy into the realms of innovation, design and technology. LUX is the convergence point for all these sectors with Wellington’s waterfront and laneways the perfect blank canvas. Our aim is to create a long lasting cultural event on Wellington’s winter calendar that is accessible to the whole family, growing in reputation every year to become an iconic event for the capital and revered by an international audience.

http://www.boosted.org.nz/projects/wellington-lux-winter-light-festival

-Rebecca