Brain Storm (Target Audience & Site Map)

Audience / 4 Personas 

Narrowing down our demographics to 4 groups so it won't be so broad when we start thinking about our theme. We decided that the prominent target audience are:
-Wellingtonians
-Family e.g. grandparents, kids, parents.
-Tourists / International
-Students (People that are generally interested in the artwork and the functionality of the lights)

We started listing things that our 4 personas would want to see on our website.
This will be a starting point to help design our sitemap.

Audience 4 personas:
Locals - e.g. Business men, town people. (Potential hot spots)
Family - e.g. 5-12+ year olds, parents. (Entertainment to keep the kids busy/engaged)
Tourist - e.g. Cruise ship (Map for directions)
Students - e.g. Artists (Price range? Photos, interesting information that may start helping them think about getting involved in the next festival)

Site Map

Brainstormed about what we wanted to show in our homepage. This could be a guiding tool for designing our sitemap. 

(Navigation Bar)

-About 

-Gallery - Past work & artist information

-Map

-Contact

-Social

-Search bar

(Initial Image)

-Count down plugin (Include date)

-Logo (top left corner)

-Introduction

-Sponsor

-Social Media e.g. Twitter, Facebook, Instagram, Email

-Images

-Map

-Sign up button

Wireframes

-Rebecca, Sarah

-Rebecca