The dictionary definition of the word illuminating is light up; decorate with lights.
The first word that came to mind was illuminating because the light design/work gives the space around it a new depth of meaning and aura.
Since the project revolves around a light festival, I considered imagery leaning more towards that. There is also a sense of direction and movement created which could work well when working towards getting the viewer's eye to flow through our website.
It was interesting to notice that even the most little of things can have an impact of how we see our environment. Instead of looking for imagery that was in direct correlation with the LUX festival, I chose to expand on that into various areas that explored this word.
Energy:
1 the strength and vitality required for sustained physical or mental activity
• (energies) a person's physical and mental powers.2 power derived from the utilization of physical or chemical resources, especially to provide light and heat or to work machines: nuclear energy.3 Physics the property of matter and radiation which is manifest as a capacity to perform work (such as causing motion or the interaction of molecules).
Energy or energetic was the other word that came to mind not only because the light work requires energy but also because there is a sense of energy within the crowd and environment. There is also a sense of spiritual energy regarding the innovation behind it.
I collected imagery regarding the different areas of energy and some abstract interpretations of it.
- Richie
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