Saturday 28 February 2015

Mood board - Rebecca

Allocated words:
-Interactive



Dictionary Definition:
Interactive:
1. (of two people or things) influencing each other.
2. (of a computer program or system) interacting with a human user, often in a conversational way, to obtain data or commands and to give immediate results or updated information

Assembled a mood board regarding to the interactive installations in the Lux festival. I collected a few photographs of the Lux festival and how the audience were interacting with the artwork. It was interesting to see the different ways of interaction: screaming, touching, going through the installations and some just observe/admire. Although some installations didn't need any interaction to start functioning, it was interesting to see that people tried to interact with them anyways. This could be part of the experience that we can try show on our website. Maybe cropping images to show just the interaction or the audience's reaction to spike their interest.

Any ideas guys?

Thursday 26 February 2015

Mood board - Sarah

Mood board on allocated word

Made a mood board based on discovering places in Lux. Brainstormed words and imagery I thought would relate to the word discovery. It is interesting how they use light for their way finding. It would be cool if we could use the types of patterns or shapes like in their light displays in our website.

Still thinking about colours though. They do have a lot of dark colours in combination with bright so maybe we could pick a few colours and incorporate those into our website design.



Colour Testing

I also tried out some initial colour trial combinations. Still thinking they aren't quite working yet though. So anyone else have any ideas?


Styles/Textures

Also, I started thinking about design techniques, textures and styles that could be utilized in the website. Just some ways to start thinking.


Organizing site content

Looked into how the content was managed on the site and tried reorganizing the content to make it easier to navigate and also give all the information needed.

Original site makeup

Revised site

Website Research - Richie

Authentic
Elements I found authentic:

-The fact that it promises quality yet affordable produce shows through the layout and colour palette. Since this website is primarily operated by a family business, they would rely more on how their customer service is which is an essence I got out of this website. 

-There was always a tab on the side for any enquiries which makes me feel as if they do care about what the customer's feedback is. 




www.jinas.co.nz

- Richie

Website Research - Rebecca

Authentic 


Whittakers
Elements of authenticity
- The product is integrated into the website. This shows us that the website is really focusing on their product and not on other things that are unrelated. e.g. Main competitor Cadbury resort to gorillas or twitchy brows that don't really convey any positive product attributes. Whittakers continues to build on their campaign line “good honest chocolate” and also paying attention to the other P's - product, price and place.

-Whittakers also played around with their website to create a similar experience of eating the chocolate. They incorporated their chocolate bar into the navigation bar and also taking real recording of people breaking the pieces of chocolate and created the familiar sound when you hover your mouse over the buttons. 

-The background also has similar texture and colour to the back of the Whittakers chocolate bar. It's as if the audience is physically looking at the product itself and reading the packaging. They also included images of the beans they used to make their chocolate. 


Layout





Elements that I like

-Prominent image of the product. The audience can immediately grasp what the website is about. 

-Continuing with the retro-theme on their website, which Havana is quite known for and is often seen on their packaging and store. 

-Interactive Website e.g. Plugins of a map. The audience can interact with the website and can see where their coffee beans are from and learn some fun facts. 

-Easy navigation as the website composition is quite simple. Consideration of grids.

-Rebecca

Website Research - Sarah

Authentic

Hershey's Chocolate
Elements of Authenticity

-Recipes, Crafts on site

-History of where and who made it

-Ads just feature ingredients in chocolate and people eating it.

Layout



Elements I like:

-Simple and pops of colour (4 different colours for the shapes)

-Text is easy to read although the images are placed in a centered grid there still some Asymmetry to the way they layout out the blocks which makes it interesting.

Looking at the VIVD light festival site:




Elements I like:

- The front page has a large nice colourful picture which draws the user in

-When you scroll down there are light-like patterns which flow down the page which also helps to guide your eyes down the page.

-There is a social media section where you can read all the tweets from people.

-There is contrast with the bright colours against the white. However, it is sometimes harder for people to read white font on a dark colour than just black on white. I think it would be a challenge to have a white site but not make it look boring as darker colours seem to add more depth.

Brainstorm on lux and lux notes

Brainstorm
lux notes1
lux notes 2

-Sarah


Lux Research

Wellington LUX Intro

Wellington LUX is a free public light festival that turns Wellington’s waterfront and laneways into a captivating celebration of light, art, technology and design. LUX, in partnership with Massey University and Wellington City Council creates a winter festival for Wellington.

In 2014 the festival showcased a fantastical array of light sculptures that wound their way through an urban light trail within the city’s laneways and then spilt out into a promenade of light installations along the waterfront. These were accompanied by artist talks from national and international artists, designers, and researchers; pop up exhibitions and installations; and fun free activities.


Experience

"[People have] come in and seen them and said 'wow' - and that was when they weren't even lit up. It's a way to see the city in a different light."

"It was thinking about who's going to be there at the gardens and what sort of quality of experience you want them to have, and working out from there."

Ms Laine said the festival aimed to get people out in the middle of winter.
''In New Zealand particularly, there are no holidays in winter. People tend to hide out in their homes and wait it out.''

The summit is bringing people together from around the world to look at ways to solve environmental problems using technology.

Bennewith says the project is about invigorating and enlivening the city, encouraging people to look at places in a different way.

Among the illuminated works will be Digital Wattle, created by Auckland's Fresh Concept. It is a forest of blinking, glimmering balls of light mimicking the blooms of the wattle tree.

The installations were experiments with ways of presenting interactive digital art without a computer screen controlled by a mouse or keyboard. They projected images onto materials so thin they appeared to float in space.

Founded

Chris Bennewith brought Lux to Wellington in 2011, after it was founded in Oslo

ABOUT THIS PROJECT

Their goal is for LUX to be an iconic annual event for Wellington city. It has the potential to create a vibrant community based experience that will brighten up the winter nights, and at a large enough scale could be of significant economic benefit to the region. The Vivid Light Festival in Sydney is an example of what can be achieved.

LUX is a leading edge light festival, now into its third year, growing in scale to rival some of the most significant light festivals in the world, including the renowned Nuit Blanche, Berlin’s Festival of Light and Vivid Sydney. It is a celebration of light in the darkness of mid winter.

LUX Festival in New Zealand and its Benefits

New Zealand needs to be responding to the increasing role of technology in our modern world. LUX will help Wellington to achieve global recognition as a creative digital city with highly visible installations and a cutting edge international symposium. It will also provide greater access to new technology and new media arts for children, young people and the general public. Children and adults will also be exposed to contemporary work previously unavailable in New Zealand, including inspiring interactive works and events. LUX is a leading edge light festival, now into its third year, growing in scale to rival some of the most significant light festivals in the world, including the renowned Nuit Blanche, Berlin’s Festival of Light and Vivid Sydney. Revolving around the celebration of Matariki, LUX embraces the distinct identity of Aotearoa, expanding Maori astronomy into the realms of innovation, design and technology. LUX is the convergence point for all these sectors with Wellington’s waterfront and laneways the perfect blank canvas. Our aim is to create a long lasting cultural event on Wellington’s winter calendar that is accessible to the whole family, growing in reputation every year to become an iconic event for the capital and revered by an international audience.

http://www.boosted.org.nz/projects/wellington-lux-winter-light-festival

-Rebecca

Week 1- Intro to brief and client briefing

We had a introductory lecture to introduce us to ideas in relation to words such as authenticity. We learnt that content is just as important as what the site will look like as it makes it more genuine and realistic.

We met with the client from lux. He told us all about the background of lux and what their direction for the light show is. This will all hopefully help us to design a well suited website.

We also had a look at everyone's website screenshots and discussed how they are either a good or bad website and how it shows authenticity. It was interesting to see how some companies integrated their product in their website such as packaging and imagery, or use subtle thing such as sound to help engage people with the website (e.g. Whittakers website included snapping chocolate sounds when you hover over their buttons to re-introduce the experience of eating their chocolate). This was a good exercise to help us start thinking on how we can approach our website.

We began to generate words that we think sums up Lux's essence.
-Captivating
-Experience
-Discovery
-Community
-Social
-Concept
-Innovative
-Interactive
-Contemporary
-Energy
-Fomo (The fear that if you miss a party or event you will miss out on something great)
-Escape

With these words in mind, we can start building our mood-boards.

- Sarah, Rebecca