Website Research - Rebecca

Authentic 

Whittakers

Elements of authenticity

- The product is integrated into the website. This shows us that the website is really focusing on their product and not on other things that are unrelated. e.g. Main competitor Cadbury resort to gorillas or twitchy brows that don't really convey any positive product attributes. Whittakers continues to build on their campaign line “good honest chocolate” and also paying attention to the other P's - product, price and place.

-Whittakers also played around with their website to create a similar experience of eating the chocolate. They incorporated their chocolate bar into the navigation bar and also taking real recording of people breaking the pieces of chocolate and created the familiar sound when you hover your mouse over the buttons. 

-The background also has similar texture and colour to the back of the Whittakers chocolate bar. It's as if the audience is physically looking at the product itself and reading the packaging. They also included images of the beans they used to make their chocolate. 

Layout

Elements that I like

-Prominent image of the product. The audience can immediately grasp what the website is about. 

-Continuing with the retro-theme on their website, which Havana is quite known for and is often seen on their packaging and store. 

-Interactive Website e.g. Plugins of a map. The audience can interact with the website and can see where their coffee beans are from and learn some fun facts. 

-Easy navigation as the website composition is quite simple. Consideration of grids.

-Rebecca